Those who have a website or online store are well aware that they should try their best to get more traffic to their site from the day before and the month before. In this article, we will tell you about the best ways to increase site traffic.
Do you create compelling and unique content, or add new and exciting products to your store, and now all you need is how to get visitors to your site and online store and get the most traffic to your site?
This article is for you! In this article, we want to introduce you to the best ways to increase site traffic in 2021 to see how methods such as using social media or non-traditional marketing hacks can increase your website traffic.
We also tell you what professionals really do to increase website traffic. On the other hand, we will go to various tools for checking website traffic, ways to increase site traffic in Google, increase Google search traffic organically, and so on.
The best ways to increase site traffic for free
If you are looking to increase your site traffic on Google and you are thinking about how to increase your site traffic, we have to say that if you can implement the following methods correctly, then amazing results will be waiting for you.
1- Website Search Engine Optimization (SEO)
At the very beginning, to increase site traffic, you need to focus on finding keywords that represent the content of your blog. Usually you should focus on choosing one or two keywords for each of your web pages. You can also use SEO tools and keyword finding tools to find relevant keywords.
Focus on keywords that are less than 10,000 searches per month. After a few months of launching your blog and optimizing your product pages, you can focus on keywords that have more search volume.
The main trick to increase site traffic in this section is to first be able to have a powerful set of related keywords. Another important point is that you should make the most of the benefits and capabilities of your blog in your online store; Because it has a great impact on increasing Google search traffic organically.
2- Content updating
Content refresh is one of the most commonly used SEO hacking methods to increase site traffic. Basically, in this method, you should remove the old and expired content from the pages of your site and have new sections related to the content instead.
The easiest way to update the content of a product page is to ask users to write their comments or reviews of the products in the comments section. In this case, Google recognizes the comments of users as a continuous task and as new content. In addition, you can keep the content of your pages fresh by constantly publishing user and buyer feedback.
3- Introducing the site to search engines
Another option that will be useful to increase site traffic and SEO is to ask search engines to crawl and index your site so that you can rank in the inputs related to your site in Google.
4- Creating backlinks
Backlinks are another important part of SEO that can play an important role in increasing your site traffic. When another site links to your site, Google receives signals that your site is valuable and says that your site is relevant to the keywords that are linked to.
In addition, backlinks can drive a lot of traffic to your online store. Users will reach your site and store by clicking on the desired link, and the end of this path will probably lead to a purchase.
You do not need to spend money to get backlinks, and it is possible to get backlinks for free from various sources, and you should do this in a principled way.
5- Do not turn a blind eye to competitors?
Analyzing competitors is one of the most important ways you can increase your site traffic. You need to find out where your competitors’ main sources of traffic are coming from and which marketing channels they are most interested in.
One of the easiest things you can do is enter your competitors ‘site in the Alexa tool and go to the Upstream Sites section to see which sites have been visited before the competitors’ site landing page.
If you see Google at the top of the list, you will find that they have used Google Ads and SEO ads. If Facebook or other platforms were a source of inbound traffic for competitors, you should look for ads on these platforms. Or if you find that the most inbound traffic came from one of the blogs active in this area, you should also focus your strategy on collaborating with such blogs.
6- Optimizing site content based on long keywords
While we may come across short keywords when researching and want to work on them, we should not overlook Long Tail Keywords either. These special words can be a good input for us and help increase site traffic.
Because these are special words, they are more likely to be ranked; Because not many competitors have gone to them yet. Not only is it easier to rank in long and relevant keywords, but it will also be easier to guess the searcher’s intent.
When you make your site user experience tailored to the searcher’s intent, then your content is more relevant to what he or she is looking for. This method works very well in increasing the Google search traffic organically by a group of target users.
7- Add content or product on the site on a daily basis
Since one of the most important factors for Google to rank the content is the freshness of the content, so constantly updating the content of the site on a daily basis can be very useful. This is not only very good for SEO, but also a reason for users to come back and visit the site again. If they know that there is something new to discover on your site every day, they are more likely to visit your site every day.
8- Publishing specific content on the site
Starting a blog, holding a free course, publishing presentation files, holding a webinar and publishing other related content on the site will help you a lot. If you can go ahead and publish your content exclusively, users will have a reason to return to your site.
9- Holding the test and publishing the results
Tests are one of the most effective tools for generating leads that are widely used in the content marketing mix. The conversion rate of quizzes and quizzes is very high and not only can you use the emails obtained for email marketing, but also good information is obtained from the users’ answers.
But if we want to talk about increasing site traffic, we must say that users not only spend a good amount of time participating in the test, but also share the results through social networks or any other platform and increase your site traffic.
10. Go to the podcast
These days, the podcast market in Iran has become much better than before, and I see professional and attractive podcasts. Podcasts can have a large audience, and as a result, these audiences subconsciously increase your site traffic to support you and listen to your podcasts.
Importance of podcasts:
- Increase brand awareness : Users may first recognize you through your podcasts and then visit your site.
- Customer Relationships : You can add value to your customers through your podcast content. In addition, you can provide interactive and engaging content that will make your brand experience enjoyable.
- Improving SEO : These days, podcasts are very important in improving SEO, and because your audio code is embedded in the site, you will have a good opportunity to improve your SEO status.
11- Writing in free content publishing platforms
One of the best things you can do is write content and publish it on free content publishing platforms such as commas, mediums or LinkedIn. This will help you to create backlinks for your site or ask users to follow more relevant and interesting content on your site.
12- Publishing content in video platforms
Video content should be considered the best type of content to engage with your audience. So try to make some of your content in the form of video and publish it on free platforms such as YouTube to increase site traffic. If you can publish a video at least a week, your site traffic will increase.
13. Use the guest post feature
If you have the opportunity for others to send you articles or publish their content on your site, be sure to use this capacity. Guest post has two very good features; One is that you can publish some of your posts as guests on popular platforms and sites, and the second is that others can use your site to publish guest posts.
This not only increases site traffic, but also increases audience engagement and participation. Of course, you must be careful to follow the rules of the guest post properly. In this case, you can well use the capacity of backlinks to increase traffic to your site.
14. Take the power of social media seriously
One of the most important things you can do to increase your site traffic is to use the capacity of social traffic and messaging apps. You can link to your site or posts by following the rules of each platform and thus attract more organic and free visits.
If you have an online store, you can also use content marketing to promote your product and finally use the link to direct the audience to the product page and buy it.
15. Don’t forget LinkedIn
Some may think that LinkedIn is just a social network of experts and is more useful for B2B marketing, but in fact LinkedIn is one of the best platforms for free content publishing and receiving traffic for the site. You can attract more traffic to your site or online store by publishing compelling content on LinkedIn.
16. Add a share button on social networks
Adding a social media button to blog posts, product pages, images, and other site content helps users easily share your content with its link. This plays an important role in increasing the traffic to your site; Because others also click on that link and enter your site.
17. Email marketing, a magical tool
You can get more traffic to your site and online store by using email marketing and embedding links in your messages. While some social networks, such as Instagram, are very sensitive about linking, email marketing is the best channel for doing so.
18- Participating in groups and associations
Attending specialized online groups and forums is another way to increase site traffic. In this way, while participating in the discussions that have taken place, you can send a link to your site content so that others can use it, wherever necessary.
19. Cooperation with all classes and other brands
Another thing you can do to increase your site traffic is to work with other brands and brands. You can publish their content and they can share your content. Each of you has your own audience that this win-win game will attract more traffic.
20- Updating and improving old content
Google’s algorithms may have been different when you published the old content, or you may have had less experience producing content. Updating and improving old content in line with current trends and Google algorithms is another way to help you increase your site traffic.
To do this, you can republish your article with new corrections or add new sections, or you can update your article from LSI (words related to the main keyword) or you can update the previous article with new data.
21. Cluster content is very important
Cluster content plays a big role in increasing site traffic. In this type of content, you select a keyword and publish content around it. Then consider the main content as a column and generate some other related content.
In this way, not only will the number of your published articles increase, but also more information will be provided to the audience, and on the other hand, you can do good professional linking between the articles.
22. Publish long content
Another way to increase Google site traffic is to generate and publish long, comprehensive content that engages your audience and spends a lot of time on your site. True, this can be bypassed-but not unless you’re a techie who knows what he’s doing.
Increase site traffic with the release of long content and skyscrapers
Contrary to many people’s beliefs, short content is always better, but research has shown that content longer than 3,000 words is 28% more shared. From this day on, one of the ways to increase site traffic that we mentioned is to publish long content by skyscraper method.
The skyscraper method was first proposed by Brian Dean, a leading expert in the field of SEO and digital marketing. This method works around a network of backlinks to your content in a consistent, scalable and result-oriented way and helps increase site traffic.
The most important aspect of producing long and skyscraper content is building strong backlinks from sites and resources that we know as reputable platforms. Because Google’s algorithms love quality content, if your content is considered valuable or your content is offered by a reputable site, then you will rank higher in Google search results. In this method, you do not even have to look for the subject of content production yourself, and you can use previous successful examples in your own style.
Long content production process and skyscraper
1- Discover similar content
Once you have found a niche market for your content, it is time to look at competitors and use other tools to see what content has been published so far on the topics you are looking for.
Examine which content is best and generate the full and comprehensive content you want with that idea. When your content is useful and worth linking to, different sources will link to you. If you can get a link through at least 50 credentials, you will have a very good performance.
2- Optimize your content
This is where we get to the most beautiful part of the skyscraper method. At this point you need to make sure that the web world is full of content that is published similar to your topic. But the best content always attracts the most traffic. That’s why they say produce content that is no better.
Work on enriching your content as much as you can and add engaging content by adding new information and more practical tips. If you can write a longer article, add more examples, use photos and videos in particular, be sure to do so.
3. Focus on content distribution
Many people believe that content distribution is more important than content production. So if you are looking to increase site traffic, try different ways to better and more distribute your content. One of the most important things you can do is use email.
In your emails you can inform the audience, co-workers, enthusiasts and other people who need your new content. In addition, through other methods such as information on social networks, you can work on better distribution of your content.
Increase website traffic by editing old content
One of the best ways to increase your site traffic is to edit old content. Undoubtedly, you have published a lot of content to date, each with its own feedback, and now some of them have the capacity to update.
The first step in updating old content is to see which content has the potential to be upgraded and updated. There are three important ways to do this:
- Use Google Analytics : You can use this tool to sort your content by date and go to old content that has been well visited.
- Evergreen Content : Some content is known as Evergreen. This content usually does not have an expiration date, and all or part of it can still be used with new updates. Imagine you introduced the top 10 hosting sites a few years ago and now you can update and republish this article with new information.
- Content generated for specific keywords : We may have been looking to rank for specific keywords in the past and increase site traffic through them. If we find in the review of old content that the content in question does not get good input, we must take action to correct it.
But how do we update our old content?
There are several practical ways to edit old content that you can use to update your content.
may be a link, image or video in your content that is not working properly now after a few years. The first thing you need to do is find the broken links and fix them. The next step is to fix and replace old or damaged photos and videos.
Generate long content
If you have compelling content that has good traffic, you can extend and edit your content by adding new sections and more up-to-date information. Adding new captions, photos and videos in this section can be very useful.
Linking to old content
If you have recently published content that has a similar theme to the old content, or you can link to the old content through the new content, be sure to do so. As much as you can in your new content or popular content, link to the previous content and do professional linking.
You can also update your old content on other platforms and increase your site traffic by linking to it. Of course, do not forget to ask the audience to share this article and update it.
Summary: How to increase your site traffic?
In general, you can use free and organic methods to increase site traffic, or you can go for paid methods. In free methods from TargetedWebTraffic.com, your main goal should be to produce attractive and useful content, in-house SEO, content updates, content distribution in free content publishing platforms, competitor analysis, and ongoing activity.
But in the paid methods to increase site traffic, you should focus more on reporting, receiving backlinks, content campaigns, collaborating with influencers, using social media advertising tools and media rental.