This article tries to answer the question of what is digital marketing, introduce its tools and tactics, what is the digital marketing framework, and finally what are the duties of a digital marketing manager?
What is digital marketing?
Neil Patel, a well-known digital marketer who, according to Forbes magazine, is one of the top 10 digital marketers in the world, answers the question of what digital marketing is:
“Digital marketing is any type of marketing of products and services that is done through electronic devices.”
By this definition, digital marketing is not a relatively new concept, but the first digital marketing in the world dates back to more than 100 years ago. The radio was invented in 1986. It took 10 years for radio to become a public product and most people to produce it, and that’s why they started thinking about advertising. The first commercials were for an opera performance, which was immediately sold out immediately after its release, and it became the birthday of digital marketing.
So digital marketing is about using digital tools, not just apps and search engines, and so digital marketing can be online or offline at the same time.
What is the type of digital online marketing?
In this type of marketing, which is called online marketing for short, you communicate with customers more quickly and accurately using the Internet and perhaps with the help of other digital tools, and each of your campaigns if a good return according to the cost has not created it you will not repeat it. Even in this type, you can design a different campaign for one part of your customers (A / B test) to assess which campaign is more successful to stop another, which will greatly improve your costs and efficiency.
After running each ad campaign, you need to analyze the campaign with the help of different platforms. There are several internal and external platforms in this area that can greatly help improve your campaign. With the right analysis, increase the efficiency of your campaign and run better campaigns. In the following, we will examine two widely used tools of data analysis and analysis:
One of the most important and widely used digital marketing tools is Google Analytics. It sounds a bit unbelievable, but Google Analytics provides you with a huge collection of reports for free. You can track and analyze the behavior of your website audience well. Google Analytics shows you how each of your site’s audiences came to the website and how their sales fennel path went.
Of course, there are so many reports that Google Analytics provides to you that the details are not included in this article, but for more information, you can read how to use Google Analytics.
Matrix is one of the American digital marketing tools that helps startups a lot in this field. As a third party analytics tool, Matrix strives to present campaign results to advertisers in clear and understandable reports. The performance of these counter services is far from judgmental and completely neutral; So, you can trust this tracker like all similar international services.
The Matrix service helps you to review and analyze the following:
- What is the source of each of your users?
- What are the characteristics and behavior of your users in the application?
- Has there been any violation in attracting new users through advertising campaigns?
Search engine optimization
When you look at the conversations of today’s business owners, SEO is one of the words you hear a lot. Many users search Google immediately after a question arises in their mind. As a result, it is very important to be in Google results and help the user with your product or service when needed. There are many digital marketing tools to help you optimize your search engine. Here are some of them:
SEMrush is a digital marketing tool that helps you rank better in Google search results. Application key, the track competitors you have. Using the tools, it provides, you can find your competitors’ backlinks and attract them to you. See the fluctuations and changes that your competitors have in different keywords in Google results and do a thorough competitive analysis.
There are various other digital marketing tools such as MOZ, SEMrush, Alexa and that help you to check the various input and output channels of your audience, monitor the ranking of your site and competing sites in the USA and abroad; Using the information obtained, review and analyze the various campaigns implemented.
The first e-mail was sent in 1971. Surprisingly, given the rapid growth of technology, Targeted email marketing still accounts for a large portion of the digital marketing budget. Email marketing is one of the types of digital marketing that has a good return on investment (ROI) rate and is growing by about 4% each year compared to the previous year. There are various tools for optimizing email marketing. In the following, we will examine the two main causes that are most used in the US:
It is one of the most powerful and generous digital marketing tools in the world, with 250 billion emails sent by its users last year. With Mailchimp, you can send 12,000 emails to 2,000 people every month for free. The tool also helps you analyze your campaign and create more relevant and engaging content for your email, with the ability to segment audiences, strong automation, statistics and reports from being seen and clicked on the email.
In cost-per-click advertising, you pay for the user who saw and clicked on the ad. As a result, the cost of your ads is commensurate with the total number of clicks users have placed on the ad. Due to this, the more clicks, the higher the cost. In click-through advertising, you receive clicks and pay according to the click-through price you set and in proportion to the budget, you set for your click-through advertising.
Retargeting allows you to bring back people who have come directly to your site but have not acted or purchased. TargetedWebTraffic.com Research has shown that only one percent of people who visit your website become your first visitor. With the help of retargeting, you can return the remaining 99% to your site.